Jessie Wu

I interned for Jordache Enterprises Inc. in the fashion merchandising and marketing department in 2009.


I worked on various fun projects including conceptualize and produced look book, store signs, posters and in store displays such as the Jordache Green Book, Green Showroom, and 2010 Spring US Polo trend book.


I also helped design XOXO accessory print advertisement, as well as assist fashion designers, retailer and production executives on the new Jordache 2010 line.


Internship Projects

Fashion marketing intern at Jordache  


123D Design CHALLENGE

A 3D design COMPETITION 


Autodesk Education partners with F1 in schools, a leading global education provider to offer all students and schools participating in the F1 in Schools program access to an extensive portfolio of Autodesk 3D design software free of charge. F1 in Schools reaches more than 20 million students in 40 countries and challenges them to design a scale-model Formula One car of the future.



My role: global partnership launch marketing strategy, product distribution strategy, partnership positioning and branding, marketing collateral, social media campaign, email campaign, event promotion strategy,  partnership launch PR, internal communication, campaign tracking and reporting.


Learn more at www.autodesk.com/f1inschools

F1 in Schools 

sTRATEGIC global PARTNERSHIP MARKETING


The VEX Assembler powered by Autodesk123D is a 3D design desktop app Autodesk launched in collaboration with VEX Robotics. The app allows users to use a library of VEX IQ parts to snap their robot parts together efficiently in a digital environment.



My role: global product launch marketing strategy, in-app advertising, beta testing, product positioning and branding, marketing collateral, social media campaign,email campaign, event promotion strategy,  product launch PR, internal communication, campaign tracking and reporting.


Learn more at www.vexassembler.com

VEX Assembler Launch

3d DESIGN APP LAUNCH


This is a global design competition that competitors from over 20 countries were encouraged to snap, style, and share their photos using the Autodesk Pixlr® Express appthat embody exceptional design and unique artistry. The goal of the competition is to drive app downloads, use and advocacy in young consumer market



My role: global marketing strategy, marketing assets copy writing and visual design concepts, promo video, web copy and design, social media campaign(Youtube, Facebook, Twitter, Instagram, BuzzFeed), email campaign, paid search campaign, Google display network campaign, competition launch and winner PR, internal communication, campaign tracking and reporting.


Learn more at www.autodeskdesigncompetitions.com

Snap, Style & Share

A photo editing Competition


Personal Portfolio

The Autodesk 123D Design Challenge encourages students from 13-18 year old to apply their inventive skills and the 123D Design app to reimagine an existing product or design a new one that can take the world by storm. The goal of the competition is to drive app downloads and inspire young makers and DIYers.



My role: global marketing strategy, competition workflow and web content, marketing collateral, social media campaign, email campaign, Google display network campaign, competition launch and winner PR, internal communication, campaign tracking and reporting.


Learn more at www.autodesk.com/123ddesignchallenge